New Artists Added to The Line-Up of “2012 mtvU WOODIE AWARDS FESTIVAL” at SXSW

MTV recently announced that they would be returning to SXSW for their now annual awards show the “MTVu Woodie Awards”, now we get news of who will be playing down in Austin on March 15th. Chiddy Bang, Gary Clark Jr., Kimbra, and Ed Sheeran get added to the list of artists that include “.fun.” Check out the press release below and let us know what you think for this year’s “Woodie Awards”.

CHIDDY BANG, GARY CLARK JR., KIMBRA, AND ED SHEERAN

JOIN THE LINE-UP OF “2012 mtvU WOODIE AWARDS FESTIVAL” PERFORMERS IN AUSTIN ON MARCH 15

Previously Announced Festival Performers Include fun., A$AP Rocky, WALK THE MOON, and Wallpaper.; Performances to be Live-Streamed on March 15

MTV and mtvU Kick-Off “Woodies Week” on-air beginning March 11th

and close week with “2012 mtvU Woodie Awards Special”

Airing Sunday, March 18th at 8pm ET/7pm CT 

New York, NY – February 22, 2011 – MTV’s 24-hour college network, mtvU, today announced that Chiddy Bang, Gary Clark, Jr., Kimbra, and Ed Sheeran will join previous announced performers fun.A$AP Rocky, WALK THE MOON and Wallpaper. on stage at the 2012 mtvU Woodie Awards Festival on March 15 during the SXSW Music Festival. The day will begin at 1pm CT with a host of live performances by up-and-coming artists during the first-ever, open-air “Woodie Awards Festival.”  Open to all SXSW badge holders and free to music fans, the performances will lead up to the “2012 mtvU Woodie Awards,” which will take-over the Festival at 8pm CT on March 15, 2012.  Additional performers for the Festival and Award show will be announced at a later late.

After snagging the “Best Video Woodie” in 2011, alternative hip-hop duo Chiddy Bang is back on the Woodies scene this year.   Rapper Chidera “Chiddy” Anamege broke the Guinness World Records title for “Longest Rap Freestyle” at MTV’s 2011 “O Music Awards,” and he and Noah “Xaphoon Jones” Beresin just released their anticipated debut album Breakfast with the single “Ray Charles” a week early on iTunes.  From performing at the White House: Red, White and Blues event to sharing the stage with Alicia Keys at The Annual Black Ball, Austin-native and musical powerhouse Gary Clark Jr. will rock the Festival with his epic soulful psychedelic electric-guitar sound.  Winner of the 2011 Aria for Best Female and currently making waves on Gotye’s “Somebody That I used To Know,” New Zealand by-way-of Australian songstressKimbra will showcase her quirky, jazz-influenced brand of pop at the first-ever “Woodies Festival.”  Recently winning a pair of Brit Awards, UK sensation Ed Sheeran will also bring his unique acoustic/hip-hop sound to the Festival just before he sets off on his first-ever North-American tour with Snow Patrol and releases his chart-topping, platinum-selling full length debut in the U.S. this summer.  Previously announced performers include 2012 “Breaking Woodie” nominees and MTV Artists to Watch fun.A$AP Rocky, WALK THE MOON and Wallpaper..

“We’re excited to make a return to the Woodies stage as performers this year,” said Chiddy Bang.  “We formed at Drexel and got our start playing house parties on campus, so college culture is a part of our DNA. Going to the Woodies is like coming home for us.”

“I’m so excited to release my album, Vows, in the US this summer and I’m thrilled to share my music with a new audience at the Woodies Festival,” said Kimbra.

Beginning March 11, 2012, “Woodie Awards Week” will take over MTV, mtvU and MTV.com with interviews, performances and updates from the SXSW Music Festival. Fans outside of Austin can catch the killer performances and backstage mayhem live, soon after doors open at Noon CT on March 15, 2012 at http://www.Woodies.mtvU.com.  On Sunday, March 18, 2012, mtvU will bring the best moments from the show to MTV and mtvU in the half-hour “2012 mtvU Woodie Awards Special.”  The hosted special will showcase some of the best “Woodie Awards” performances and celebrate the artists who are walking away with chunks of wood this year.  Additionally, the biggest celebrities, comedians and artists will join the special to give a nod to their favorite artists.

Woodie Award voting runs through March 9, 2012, except for the “Breaking Woodie” category, which will continue during the live show on March 15, 2012.  Fans can vote for all of the categories online at woodies.mtvU.com or on their mobile phones at m.mtv.com or by texting “VOTE” to 66333.  Standard message and data rates may apply.

The 8th annual mtvU Woodie Awards promise to be an unforgettable night of music and performances.  The show was established in 2004 and has since propelled numerous recognized acts to the next level of their careers – including surging record sales, headlining tours and mainstream notoriety. Examples include: The Killers (Breaking Woodie ‘04), Death Cab for Cutie (Best Video Woodie ’05), Muse(Performing Woodie ‘07), Gym Class Heroes (Woodie of the Year ’07), Lupe Fiasco (performed at Woodies ’07), Paramore (Woodie of the Year ’08), Kings of Leon (Woodie of the Year ‘09), Vampire Weekend (performed at ’09 Woodies), Matt & Kim (Best Video Woodie ’09),Wiz Khalifa (Woodie of the Year ‘11), and Odd Future (performed at ’11 Woodies).

Eric Conte, Amy Doyle and Gina Esposito are the Executive Producers of the “2012 mtvU Woodie Awards.” Joe Buoye is the Executive in Charge of Production.  Tracy Hellerud is Supervising Producer.

About mtvU:
Broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, mtvU reaches nearly 9 million U.S. college students – making it the largest, most comprehensive television network just for college students.  Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S., as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others.  mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on the campus.  mtvU programs music videos from emerging artists that can’t be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change.  mtvU is always on campus, with hundreds of events per year, including exclusive concerts, giveaways, shooting mtvU series and more.  For more information about mtvU, and a complete programming schedule, visit http://www.mtvU.com


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