Today we are treated with the release of the latest poster for the film Branded, a Sci-Fi Thriller with literal corporate monsters. The poster is great adding bats and a giant oil-slick-skull into the mix. Needless to say I’m excited about this movie, and thier QR Code advertising!
QR Codes in the BRANDED poster:
The BRANDED poster includes 4 unique QR codes with additional codes embedded in the film’s website, social pages, trailer and other materials. QR codes enable consumers with a smart phone and a reader app to scan a code in the BRANDED trailer or other marketing materials which will reward them by offering a deeper glimpse into the film’s alternative universe of out-of-control brands, consumer gluttony and insatiable materialism through exclusive image and video content. Overall the BRANDED marketing campaign will include 100 QR codes in all. Unlock them all!
BRANDED is a dark and mind-bending sci-fi thriller into a surreal, dystopian society where mega corporations have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s quest to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.
BRANDED stars Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dapkunaite and Max Von Sydow.
Roadside Attractions will release BRANDED September 7, 2012