The Black Lips wheel out their new video and single from their album Arabia Mountain. “Noc-A-Homa” comes with more than a nod to the old mascot for the Atlanta Braves and some tried and true garage rock from The Black Lips. The video portrays a washed up Noc-A-Homa feeling the call to come back to his home and he will do anything to get there. Check it out for yourself.
New York, NY – Today VICE & Ray-Ban premiered the video for the Black Lips’ raucous two-minute homage to Chief Noc-A-Homa, the famed former mascot of the Braves from the 1950s until 1986. Chief Noc-A-Homa is one of baseball’s most beloved mascots who was best know for emerging from a tepee in the bleachers to rally the hometown crowd into a frenzy.
In their song, “Noc-A-Homa,” the Black Lips, Atlanta natives and diehard Braves fans, tell the story from Chief Noc-A-Homa’s point of view, a proud Native American who has been humiliated and made into a caricature of his ancestors for the amusement of drunken fans who pelt him with boiled peanuts.
In the new music video, the Black Lips partner up with director Sandy Kim to produce an electrifying telling of this tragic story. In the Black Lips’ version, Chief Noc-A-Homa enacts revenge on all those who humiliated him, donning his old costume and handing out sweet justice. This time it’s the Chief who comes out on top.
WATCH THE VIDEO HERE: http://youtu.be/AuAY6rErYJ4
“Noc-A-Homa,” is from the Black Lips latest release, Arabia Mountain, out now on VICE Records. Buy it now.
About Never Hide Noise:
Taking a queue from its 75-year love affair with music, Ray-Ban has just launched Never Hide Noise, the official music arm of the brand. From mixtapes to live shows and music videos, expect lots of happy eyes and ears in the months and years to come www.neverhidenoise.com
by Brandon Bray
