Lost in Previews: Syrup

Syrup PosterSyrup is a film based on the popular novel of the same name by Maxx Barry.  It addresses advertising and marketing strategies as well as corporate politics all in the scheme of getting the next big drink out to the masses in America.  This is all told from the perspective of Scat as he navigates this world and possible relationships that brew.

The film stars Amber Heard, Shiloh Fernandez, Kellan Lutz, and Brittany Snow.  Aram Rappaport and Maxx Barry wrote the screenplay and Aram Rappaport directed it.

“Based on the best-selling book, SYRUP is an edgy comedy that exposes the cut-throat world of advertising through the eyes of a young prodigy chasing fame, fortune, and the woman of his dreams. Fresh out of school with a degree in marketing, Scat will do anything to prove that he has what it takes to swim with the rich and wildly successful. Scat comes up with a brilliant new product that gives new meaning to the old saying “sex sells.” He is sure it will send him right to the top…if only he can convince his boss, the beautiful and mysterious “6,” that it’s an idea worth millions. Betrayed by his best friend “Sneaky Pete,” Scat stumbles through an industry riddled with deception. As he begins to realize that fame and fortune have cost him his morality, he must rediscover his true self behind the elaborate image he has created or risk losing the love of his life.”

Syrup is on iTunes on May 2, 2013 and in theatres June 7, 2013.

Source: Magnet Releasing, iTunes Trailers

by Sarah Ksiazek

About Sarah Ksiazek

Sarah is a Zookeeper extraordinaire who writes, edits, and is the resident trailer addict for Lost in Reviews. Do not underestimate her snobbery when it comes to trailers. She also owns/runs The Host Movie News which is a fan site for The Host movie adaptation.

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